At Captain Dash we believe that data is sexy. Data is smart enough to tell a story and beautiful enough to delight your senses. Or at least it can be all those things.
The world is already overwhelmed with data and the number of devices producing data outnumbers humans. This number is all set to explode by 2020.
What this means is that data is not going away and it IS the future.
As data has increased everyone has jumped on to the bandwagon of creating metrics. Everyone wants to know every possible thing that data can tell him or her.
As a generation we have become pros at adding performance metrics to as many things as possible – our health, our businesses, dating sites, even our social interactions!
But these metrics are just numbers again without the right context and the right vision. This is where story telling comes in. All the data that you or your business generate can tell a fascinating story when the right KPIs are applied to this data along with supporting facts, understandable charts and finally correlation.
Humans are visual beings. Not only do we judge people and things based on how they look but we digest information in matters of seconds when represented visually as opposed to the minutes or hours it would take to read it or listen to it. On top of that it is easier for us to retain a picture over a book.
So, of course visualizing data is key. But visualizations needn’t be boring pie charts. Visualizations should be harmonious, sleek and impactful!
They should make the viewer stop and spend time on them.
When you combine these two elements, the correct data with beautiful visual representations of it’s story, you have on your hands what we call sexy data.
This is the kind of data that is intuitive, hits the mark and is appealing to look at.
Going forward, the success of data depends entirely on turning the vastness and complexity of data into something simple and intuitive enough to attract its viewers.
Hence, how sexy your data is depends on how smart and beautiful you make it!
Written By: Meghna Verma