Making the transition from old school marketing to digital

If you are one of those marketers who either works in an industry that is struggling to make the shift to digital or who wonders about what exactly serves as an appropriate mix for digital and old school marketing then you are on the right page.

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Choosing the right web analytics solution for your marketing needs

Choosing a web analytics tool that is right for you in terms of your requirements, level of sophistication, and budget is no easy task given the number of tools out there. Here, we are not reviewing various available solutions, rather we are going to talk about the points to consider when you are shopping for the ideal solution for you.

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How to Respond to Email Mistakes

Email marketing is one of the most effective digital marketing tools. Like with any other form of communication mistakes are bound to happen sooner or later but unfortunately one cannot delete nor take back an already sent email. So how do you make sure that there are no mistakes? How do you control the damage? Can anything be done?

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To Create or To Curate – The Content Marketing Dilemma

Content is king and there is a case each to be made for curation and creation of content alike.

Content creation gives a voice to the brand; an ability to create a unique universe tailor made for a given audience. Consumers return to you for a perspective that only you can provide. The biggest upside, of course, is the fact that you own the content; you get to establish the brand as a knowledge provider. The negative? Original content is hard to create on a constant basis and can become very monotonous and one sided.

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Using Hashtags in Marketing

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#Hastags have fully integrated in the way we communicate online. Used appropriately, they can actually drive significant attention to your business. Here is a quick guide of where and how to use them:

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