Customer Experience is not an easy thing to evaluate and it can be very challenging to identify which KPIs should be considered for that. The right vision in this process involves lots of insights such as those linked to transactions, satisfaction, service quality, opinion, traffic… Every single moment the customer has with the brand needs to be measured with the right focus.
Decisions and actions are directly challenged by an absolute need: speed. Continuer la lecture de Faster, smarter, better: data for decisions and actions
With microservices, complex applications are made of tiny independent programs where each one of them has a specific function and communicate with each other in a very modular and agile way. Continuer la lecture de Data dashboards and microservices: same battle!
The homo numericus produces in two days what the homo sapiens produced from his birth to the 50’s. This is a complete change of world. Continuer la lecture de Data is the new paradigm of marketing