Consumers Are Players In The Game Of Marketing

The market is a multi player playing field. And the consumers are players too! Now, consumers can either play with brands or against them.

Let me explain.

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How to Read a Treemap Visualization

1 dimension (hierarchical or not) + 1 metric

A Treemap visualization represents a hierarchical dimension by encoding a metric on each node of the hierarchy. Continuer la lecture de How to Read a Treemap Visualization

How to read Leaderboards

Leaderboard

The leaderboard displays a metric over a dimension in a way that allows you to easily categorize each dimension value’s “performance” in terms of the metric value.

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Choosing the KPI that works for you

kpi-i-have-a-dream

In the business of dashboards you are never too far away from KPIs. The kind of KPIs you choose ultimately decides the level of operational efficiency you achieve.

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Making the transition from old school marketing to digital

If you are one of those marketers who either works in an industry that is struggling to make the shift to digital or who wonders about what exactly serves as an appropriate mix for digital and old school marketing then you are on the right page.

shutterstock_95441704_opt

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