The homo numericus produces in two days what the homo sapiens produced from his birth to the 50’s. This is a complete change of world. Continuer la lecture de Data is the new paradigm of marketing
The market is a multi player playing field. And the consumers are players too! Now, consumers can either play with brands or against them.
Let me explain.
When one hears ‘business dashboard’, one thinks of executives and decision makers from big fortune 500 companies, banks, consulting firms and startups!
Wait, startups? Yes, I did say startups. Continuer la lecture de Why Startups Need Dashboards
If you are one of those marketers who either works in an industry that is struggling to make the shift to digital or who wonders about what exactly serves as an appropriate mix for digital and old school marketing then you are on the right page.