Consumers Are Players In The Game Of Marketing

The market is a multi player playing field. And the consumers are players too! Now, consumers can either play with brands or against them.

Let me explain.

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The KPI Curse

KPIs have a way of turning many organizations on their heads. Sometimes this happens because there are too many KPIs and too much data being gathered but often times it is because KPIs are misunderstood. Continuer la lecture de The KPI Curse

Making the transition from old school marketing to digital

If you are one of those marketers who either works in an industry that is struggling to make the shift to digital or who wonders about what exactly serves as an appropriate mix for digital and old school marketing then you are on the right page.

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