Millennials, most simply defined as the group of people born between 1977 and 1995, are larger as a group than the baby boomers and are set to make up 50% of the work force in the coming years. Other than accounting for one third of the retail spending in the coming 5 years they are also an extremely difficult group to market to.
The race to the top is very much a reality and the future, ladies and gentlemen, is closer than you imagine! 2014 was the year of consumer engagement and communities. 2015 is all set to be the year of solutions that will help brands target their ideal demographic better. That is always good to know, but, if you wish to become or remain ahead of the competition you should be asking what about after that?
Imagine a world where you can push content and information to consumers’ mobile devices based their proximity to your product/store. Welcome to the world of beacons!
Beacons are small transmitters that connect to devices on location via blue tooth and are proving to be a formidable marketing tool. By the end of 2016 it is predicted that 85% of the major retailers in the US will be using them. So, how exactly can they be deployed for push marketing in an effective manner?
Pinterest is the one place on the web to spot, collect and share visual content. Here are 5 tips to help you get the most out of the platform: